One step, still
If it needs a primer and a spoolie and a gel to work, it is not finished. Whatever we ship applies the same way the serum does: once, in seconds.
Free shipping in Germany over €5060 days to change your mindDispatched within one business day
Coming next
An eyebrow serum. Not yet - but next.
The lash serum took the time it took because we would not ship a formula we could not stand behind. Brows are getting the same treatment, on their own timeline.
What carries over
Three things that will not change.
Held to the same standard
Every ingredient has to earn its place, and being fast is not a reason on its own. That is how the lash serum was built, and the brow formula is being built the same way.
No date until the formula earns one
Brow hair is coarser and grows on a different cycle to lashes. That is a real formulation question, not a scheduling one, and it is why there is a page here and not a product yet.
Why it has taken this long
Brow hair is not lash hair.
It is thicker, it grows on a slower cycle, and a serum tuned for the lash line does not automatically do anything useful at the brow. Relabelling the bottle would have been faster. We are not doing that.
The formula work is ours to get right, on our own standard, before anything goes on a page with a price on it.
The Aloura Team
Be first to know
We will write to you once, when it is ready.
No preview list, no countdown - just one email when the eyebrow serum actually launches.
In the meantime, there is the lash serum.
One formula, one nightly step, sixty days to change your mind.