Free shipping over €5060 days to change your mindProstaglandin-free
Our position

We took the fast ingredient out.

Most lash serums that work in three weeks work because of prostaglandin analogues. Those are also what the reports of iris darkening and eyelid pigmentation are about. We left them out and built everything else around that one decision.

Close portrait in ivory light, lashes and brows bare
Three decisions

What we decided not to do.

A short catalogue is a series of refusals. These are ours.

01

No prostaglandins

They are the reason competing serums can promise three weeks. They are also the reason those serums carry warnings about eye colour. Peptides are slower and do not.

02

No three-week promise

Lashes grow on a cycle you cannot rush. We would rather say that than sell a bottle you abandon in week four.

03

No fourth product

There is no primer, no sealer, no overnight mask. One stroke a night is the entire routine, and a bigger catalogue would only be a worse version of that sentence.

What is actually in it

Short list, no warning label.

Peptide complex The nourishing base of the formula, applied at the lash root
Biotin For stressed lash hair
Panthenol Keeps lashes supple rather than brittle
Hyaluronic acid Light hydration with no greasy film
Free from Prostaglandins, parabens, sulfates, synthetic colourants
Tested Vegan, not tested on animals
The aloura lash serum and its ingredients

Why prostaglandin-free matters

Prostaglandin analogues are the actives behind most dramatic lash serums — and behind the iris darkening and eyelid pigmentation associated with that class.
This formula contains none of them.
Patch-test on the inner arm for 24 hours before the first application.
Stop use if you get redness, burning or irritation.
The reality

Most people quit in week three.

Not because it is not working, but because nothing is visible yet. Here is what is actually happening.

1–2

Nothing visible

Conditioning only. Lashes feel softer and less brittle. You are feeding the next cycle, not the one you can see.

3–4

Length at the tips

New growth reaches past the old curl. This is the first change most people notice in the mirror.

5–8

Density fills in

Gaps along the lash line close as more follicles enter the growth phase together.

9+

Maintenance

Three to four nights a week holds it. One bottle still covers a full cycle at that cadence.

A note from us

Why the routine is one step.

A serum that needs a primer and a sealer is a serum that does not work on its own. We tested the routine down to a single stroke because every extra step is a step someone skips on a Tuesday — and consistency, not concentration, is what changes a lash line.

If we ever add a second product, it will be because a customer asked the same question often enough that silence became the wrong answer.

[Decide before publishing: signed by the team, or by a named person?]

Serum smoothed along the lash line with a fingertip
Lashes resting closed in morning light

Several weeks is the ask. Sixty days is the safety net.

Use the bottle. If it is not for you, send it back within 60 days for a full refund.